DraftKings and Colin Cowherd’s The Volume Announce Multiyear Sponsorship Agreement
DraftKings to Serve as Presenting Sponsor for All Podcasts & Video Content
The Volume Shows Have Surpassed 600M Audio Downloads & 550M Video Views Since 2021
BOSTON & LOS ANGELES, Sept. 6, 2023 – DraftKings Inc. (Nasdaq: DKNG) and The Volume, Colin Cowherd’s ascendant digital media company, today announced a multiyear agreement making DraftKings the presenting sponsor across all current podcasts and video content.
"Colin Cowherd has long been an influential voice in sports media,” said Stephanie Sherman, Chief Marketing Officer, DraftKings. “As we continue to grow our content portfolio, we look forward to establishing a strong collaboration with the talented roster at The Volume.”
“During our first two years, we've seen The Volume grow from a podcast start-up to a media network featuring some of the most interesting voices in sports,” said Cowherd. “We’re thrilled to work with the team at DraftKings. They share our vision to empower talented people to do the shows however they want to do them.”
The announcement follows The Volume’s explosive growth in the audio and video spaces. Since launching in February 2021, The Volume has garnered more than 600 million audio downloads and more than 550 million video views on social media. Across six YouTube channels, The Volume has more than 2.5 million subscribers.
The recent news of Shannon Sharpe’s popular podcast Club Shay Shay joining the network expands The Volume to more than 20 shows, including The Colin Cowherd Podcast, The Draymond Green Show and The Richard Sherman Podcast.
As part of the presenting sponsorship, DraftKings and The Volume will create custom content and DraftKings will be featured via ad reads and logo placement across all channels beginning today.
For more information on podcasts and shows from The Volume, visit https://www.youtube.com/c/TheVolume.
DraftKings Inc. is a digital sports entertainment and gaming company created to fuel the competitive spirit of sports fans with products that range across daily fantasy, regulated gaming and digital media. Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports betting operator. DraftKings’ mission is to make life more exciting by responsibly creating the world’s favorite real-money games and betting experiences. DraftKings Sportsbook is live with mobile and/or retail sports betting operations pursuant to regulations in 23 states and in Ontario, Canada. The Company operates iGaming pursuant to regulations in 5 states and in Ontario, Canada under its DraftKings brand and pursuant to regulations in 3 states under its Golden Nugget Online Gaming brand. DraftKings’ daily fantasy sports product is available in 44 states, certain Canadian provinces and the United Kingdom. DraftKings is both an official daily fantasy and sports betting partner of the NFL, NHL, PGA TOUR and UFC, as well as an official daily fantasy partner of NASCAR, an official sports betting partner of the NBA and an authorized gaming operator of MLB. Launched in 2021, DraftKings Marketplace is a digital collectibles ecosystem designed for mainstream accessibility that offers curated NFT drops and supports secondary-market transactions. In addition, DraftKings owns and operates Vegas Sports Information Network (VSiN), a multi-platform broadcast and content company. DraftKings is committed to being a responsible steward of this new era in real-money gaming with a company-wide focus on responsible gaming and corporate social responsibility.
About The Volume
The Volume is a digital media company launched by Colin Cowherd in 2021. The company was built on unique personalities changing the way fans consume sports content, with a roster featuring Cowherd, Shannon Sharpe, Draymond Green, Richard Sherman, Daniel Cormier and many others. The network generated 330 Million downloads and 2 billion impressions in 2022.