NATION’S FIRST ‘DRAFTKINGS SPORTS & SOCIAL’ ANNOUNCES GRAND OPENING DEC. 1 AT SOMERSET COLLECTION IN TROY, MI
DraftKings Sports & Social Grand Opening To Offer Guests a Premier Dining and Entertainment Experience
TROY, Mich. (November 22, 2022) – DraftKings Inc. (Nasdaq: DKNG) and Live! Hospitality & Entertainment announced today that the country’s first DraftKings Sports & Social venue will debut with a grand opening Thursday, December 1, at Somerset Collection, Michigan’s exclusive luxury shopping destination, located in Troy. Created with the sports fan in mind, DraftKings Sports & Social will offer customers a high-energy, first-class dining and entertainment experience.
“It’s been great collaborating with Live! Hospitality & Entertainment on this exciting project, which will deliver sports fans a great game day experience,” said Jeremy Elbaum, Sr. Vice President, Business Development at DraftKings. “With a shared commitment to innovation and entertainment, we look forward to opening our doors to customers in the Metro Detroit area.”
“Our core mission with DraftKings Sports & Social is to ‘raise the sports bar’ and set the new standard for dining and sports entertainment,” said Scott Steenrod, COO of Live! Hospitality & Entertainment. “Forging this strategic relationship with DraftKings, an industry leader in sports betting, has allowed us to create an iconic entertainment and dining destination where sports entertainment and sports betting will come together to create a truly premier experience. We’re thrilled for the public to experience the venue first-hand at the height of the NFL and college football seasons.”
DraftKings Sports & Social will look to offer fans an immersive sports entertainment atmosphere, the next best game watching experience outside of a stadium or arena. Highlighted by a state-of-the-art 32-foot LED media wall, game days will feature an electric environment with elements such as emcees and DJs, live fan-cams, competitions and games, and industry-leading audio and visual displays including music and light effects. Eligible guests will be able to enjoy DraftKings’ customer-friendly mobile platforms to place bets using the DraftKings Sportsbook and Casino products along with playing daily fantasy sports from their mobile devices across various sports, including football, basketball, baseball, golf, MMA, soccer, tennis and more, while watching multiple games live.
DraftKings Sports & Social will serve up an elevated gastropub menu of made-from-scratch items for lunch and dinner seven days a week, as well as brunch on the weekends. Signature menu items include upscale versions of game day favorites including burgers, sandwiches, salads, nachos and wings; specialty drinks like Sports & Social’s signature Crush cocktails; and a variety of beers ranging from national brews to local favorites. On a weekly basis, customers will be able to enjoy special food and beverage-focused events, including a brunch experience on Saturdays and Sundays with the venue’s famous #brunchtails table drinks and menu favorites like Chicken & Bliss, avocado toast and savory breakfast skillets.
The 10,400 square-foot space, located in the stand-alone building adjacent to Somerset Collection South, will include an exclusive DraftKings Lounge that can be utilized for private parties and events, as well as a dog-friendly outdoor patio that will offer an enjoyable setting for al fresco dining, live music, and socializing with family and friends. The venue will offer live music and entertainment multiple days a week, as well as a wide variety of social games, such as skeeball, hoops, Beirut, foosball, shufflepuck and arcade games.
“This new destination will combine three things that our guests love - sports, entertainment and dining. DraftKings and Live! Hospitality & Entertainment are creating a culinary, sensatory experience that we believe will be the first of its kind in Michigan,” said Nathan Forbes, managing partner of The Forbes Company. “Like so many of our exclusive retailers, we are pleased that DraftKings Sports & Social selected Somerset Collection as its premier location.”
DraftKings Sports & Social venues are currently being designed by ICRAVE, an internationally acclaimed award-winning strategy, design, and development firm, and promises to fill a niche by providing an upscale, premier sports and entertainment experience. Additional locations of DraftKings Sports & Social are expected to be announced in the coming months.
DraftKings Inc. is a digital sports entertainment and gaming company created to fuel the competitive spirit of sports fans with products that range across daily fantasy, regulated gaming and digital media. Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports betting operator. DraftKings is a multi-channel provider of sports betting and gaming technologies, powering sports and gaming entertainment for operators in 17 countries. The Company operates iGaming in 5 states through its DraftKings brand, as well as operating Golden Nugget Online Gaming, an award-winning iGaming product and iconic gaming brand, in 3 states. DraftKings’ Sportsbook is live with mobile and/or retail betting operations in the United States pursuant to regulations in 20 states and in Ontario, Canada. DraftKings’ daily fantasy sports product is available in 6 countries internationally with 15 distinct sports categories. DraftKings is both an official daily fantasy and sports betting partner of the NFL, NBA, MLB, NHL, PGA TOUR and UFC as well as an official daily fantasy partner of NASCAR. Launched in August 2021, DraftKings Marketplace is a digital collectibles ecosystem designed for mainstream accessibility that offers curated NFT drops and supports secondary-market transactions. DraftKings also owns Vegas Sports Information Network (VSiN), a multi-platform broadcast and content company.
About Live! Hospitality & Entertainment
Live! Hospitality & Entertainment is one of the largest and most successful developers and operators of restaurant and entertainment concepts in the United States. Recognized as a leader in the food, beverage and entertainment industries, Live! Hospitality & Entertainment has created and developed multiple award-winning concepts including growth brands Sports & Social and PBR Cowboy Bar, branded concepts such as NBC Sports Arena and Budweiser Brew House, concert and special event venues such as Arlington Backyard and The Hall, and in partnership with premier chefs and celebrities like Guy Fieri and Troy Aikman. Its portfolio of over 100 concepts can be found at the front door of professional sports stadiums and arenas, high profile entertainment districts, and world-class casino resorts around the country. Live! Hospitality & Entertainment is a division of The Cordish Companies, one of the oldest and largest real estate development companies in the country now in its fourth generation of privately held family ownership. For more information, please visit www.cordish.com/businesses/restaurants.
About Sports & Social
Sports & Social is a powerhouse collection of dining and entertainment venues that offers its guests an upscale food and beverage, sports viewing and social experience. Each venue boasts state-of-the-art AV technology showcasing the top sports events year-round, a wide variety of interactive social games, and live music and events throughout the week that is specially curated for each location. Sports & Socials are located nationwide in high-profile entertainment districts, world-class casino resort destinations, and at the front door of professional sports stadiums around the country. The concept was developed and is operated by Live! Hospitality & Entertainment, a division of The Cordish Companies. Recognized as a leader in the food and beverage industry, Live! Hospitality & Entertainment is one of the largest and most successful developers and operators of restaurant and entertainment concepts in the United States and welcomes over 55 million visitors a year to its destinations nationwide. Sports & Social is experiencing significant growth and continues to expand nationwide. For more information, please visit https://sportsandsocial.com/about/
About Somerset Collection
The Somerset Collection is located on the corner of Big Beaver Road and Coolidge in Troy. A 700-foot long glass enclosed moving skywalk spans Big Beaver connecting Somerset North with Somerset South. Anchored by Neiman Marcus, Nordstrom, Saks Fifth Avenue, and Macy’s, the Somerset Collection is home to more than 180 stores and restaurants. Information about center or store-specific events, as well as store hours can be found at www.thesomersetcollection.com.
Based in Southfield, Michigan, The Forbes Company (www.theforbescompany.com) is a nationally recognized owner, developer and manager of iconic regional shopping centers, recognized throughout their respective markets for their retail innovation, fashion leadership, distinctive architecture and luxury appointments. In addition to Somerset Collection, these properties include: The Gardens Mall in Palm Beach Gardens, Florida; The Mall at Millenia in Orlando; and Waterside Shops in Naples, Florida.
Certain statements made in this press release are “forward looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. When used in this press release, the words “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,” “propose” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside DraftKings’ control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. For a discussion of additional risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see DraftKings’ filings with the Securities and Exchange Commission. DraftKings does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
email@example.com / @DraftKingsNews
Erin Robinson, Identity PR for Sports & Social DraftKings – Troy, MI
Peter Van Dyke, VVK PR + Creative for Somerset Collection