SPORTS & SOCIAL DRAFTKINGS TO OPEN AT SOMERSET COLLECTION IN TROY, MI
Venue to Offer Guests an Exceptional Dining and Entertainment Experience
BOSTON and TROY, Mich. (August 22, 2022) – DraftKings Inc. (Nasdaq: DKNG) and Live! Hospitality & Entertainment announced today that the country’s first Sports & Social DraftKings venue is slated to open this fall at Somerset Collection, Michigan’s exclusive luxury shopping destination located in Metro Detroit. In July 2021, DraftKings and Sports & Social announced a strategic relationship to create a unique food, beverage and entertainment experience for its customers. The collaboration will bring together Live! Hospitality & Entertainment’s market leadership in operating high-energy, first-class dining and entertainment venues with DraftKings’ industry-leading sports gaming platforms.
“We are thrilled to debut the first-ever Sports & Social DraftKings and offer customers in Michigan our innovative mobile sportsbook app with an exciting in-person experience,” said Michael Kibort, Sr. Director, Retail Sportsbooks at DraftKings. “Thanks to the strong support of Live! Hospitality & Entertainment, we believe we have created a premier dining, sports and entertainment destination for fans to enjoy.”
Sports & Social DraftKings will offer a premier live sports viewing and wagering experience with its state-of-the-art 32-foot LED media wall and premier gameday watch parties. Guests will be able to access DraftKings’ user-friendly mobile platforms to play daily fantasy sports and wager on sports from their mobile devices across various sports, including football, basketball, baseball, golf, MMA, soccer, tennis and more while watching multiple games live.
The venue also will offer an elevated menu that features made-from-scratch gameday favorites, curated cocktails, specialty drinks, including its signature Crush selection, and a variety of beers from national brews to local favorites. Customers will be able to enjoy special food and beverage-focused events throughout the week, including a brunch experience on Saturdays and Sundays with the venue’s famous #brunchtails table drinks and menu favorites like Chicken & Bliss, avocado toast and savory breakfast skillets.
“DraftKings is an industry leader in sports and entertainment, and we are incredibly excited to be working with them on this new collaboration for Sports & Social,” stated Reed Cordish, Principal of The Cordish Companies and CEO of Live! Hospitality & Entertainment. “We are creating a new standard for dining and sports entertainment with Sports & Social DraftKings that is unmatched.”
The 10,400 square-foot space, located in the stand-alone building adjacent to Somerset Collection South, will include an exclusive DraftKings Lounge that can be utilized for private parties and events, as well as a dog-friendly outdoor patio that will provide an enjoyable setting for al fresco dining, live music and socializing with family and friends. The venue also will offer live music and entertainment multiple days a week, as well as a wide variety of social games, such as skeeball, hoops, Beirut, foosball, shufflepuck and arcade games.
“We are honored that Sports & Social DraftKings has chosen to establish its first U.S. location at Somerset Collection,” said Nate Forbes, Managing Partner of The Forbes Company. “Our guests travel from across Michigan, the Midwest and Canada to experience many brands that are exclusive to Somerset Collection, and we are thrilled that this venue will give them another reason to make this region a destination.”
Sports & Social DraftKings venues are currently being designed by ICRAVE, an internationally acclaimed award-winning strategy, design, and development firm, and promises to fill a niche by providing an upscale, premier sports and entertainment experience. Additional locations of Sports & Social DraftKings are expected to be announced in the coming months.
For more information on Sports & Social DraftKings, please visit www.sportsandsocial.com/troy and follow @sportssocialdktroymi on Facebook and Instagram to stay up-to-date with related announcements.
DraftKings Inc. is a digital sports entertainment and gaming company created to fuel the competitive spirit of sports fans with products that range across daily fantasy, regulated gaming and digital media. Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports betting operator. DraftKings is a multi-channel provider of sports betting and gaming technologies, powering sports and gaming entertainment for operators in 17 countries. The company operates iGaming in 5 states through its DraftKings brand, as well as operating Golden Nugget Online Gaming, an award-winning iGaming product and iconic gaming brand, in 3 states. DraftKings’ Sportsbook is live with mobile and/or retail betting operations in the United States pursuant to regulations in 18 states and in Ontario, Canada. DraftKings’ daily fantasy sports product is available in 6 countries internationally with 15 distinct sports categories. DraftKings is both an official daily fantasy and sports betting partner of the NFL, NBA, MLB, NHL, PGA TOUR and UFC as well as an official daily fantasy partner of NASCAR. Launched in August 2021, DraftKings Marketplace is a digital collectibles ecosystem designed for mainstream accessibility that offers curated NFT drops and supports secondary-market transactions. DraftKings also owns Vegas Sports Information Network (VSiN), a multi-platform broadcast and content company.
About Live! Hospitality & Entertainment
Live! Hospitality & Entertainment is one of the largest and most successful developers and operators of restaurant and entertainment concepts in the United States. Recognized as a leader in the food, beverage and entertainment industries, Live! Hospitality & Entertainment has created and developed multiple award-winning concepts including growth brands Sports & Social and PBR Cowboy Bar, branded concepts such as NBC Sports Arena and Budweiser Brew House, concert and special event venues such as Arlington Backyard and The Hall, and in partnership with premier chefs and celebrities like Guy Fieri and Troy Aikman. Its portfolio of over 100 concepts can be found at the front door of professional sports stadiums and arenas, high profile entertainment districts, and world-class casino resorts around the country. Live! Hospitality & Entertainment is a division of The Cordish Companies, one of the oldest and largest real estate development companies in the country now in its fourth generation of privately held family ownership. For more information, please visit www.cordish.com/businesses/restaurants.
About Sports & Social
Sports & Social is a powerhouse collection of dining and entertainment venues that offers its guests an upscale food and beverage, sports viewing and social experience. Each venue boasts state-of-the-art AV technology showcasing the top sports events year-round, a wide variety of interactive social games, and live music and events throughout the week that is specially curated for each location. Sports & Socials are located nationwide in high-profile entertainment districts, world-class casino resort destinations, and at the front door of professional sports stadiums around the country. The concept was developed and is operated by Live! Hospitality & Entertainment, a division of The Cordish Companies. Recognized as a leader in the food and beverage industry, Live! Hospitality & Entertainment is one of the largest and most successful developers and operators of restaurant and entertainment concepts in the United States and welcomes over 55 million visitors a year to its destinations nationwide. Sports & Social is experiencing significant growth and continues to expand nationwide. For more information, please visit www.sportsandsocial.com.
About Somerset Collection
The Somerset Collection is located on the corner of Big Beaver Road and Coolidge in Troy. A 700-foot long glass enclosed moving skywalk spans Big Beaver connecting Somerset North with Somerset South. Anchored by Neiman Marcus, Nordstrom, Saks Fifth Avenue, and Macy’s, the Somerset Collection is home to more than 180 stores and restaurants. Information about center or store-specific events, as well as store hours can be found at www.thesomersetcollection.com.
Based in Southfield, Michigan, The Forbes Company (www.theforbescompany.com) is a nationally recognized owner, developer and manager of iconic regional shopping centers, recognized throughout their respective markets for their retail innovation, fashion leadership, distinctive architecture and luxury appointments. In addition to Somerset Collection, these properties include: The Gardens Mall in Palm Beach Gardens, Florida; The Mall at Millenia in Orlando; and Waterside Shops in Naples, Florida.
Certain statements made in this press release are “forward looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. When used in this press release, the words “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,” “propose” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside DraftKings’ control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. For a discussion of additional risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see DraftKings’ filings with the Securities and Exchange Commission. DraftKings does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
email@example.com / @DraftKingsNews
Erin Robinson, Identity PR for Sports & Social DraftKings – Troy, MI
Peter Van Dyke, VVK PR + Creative for Somerset Collection