New DraftKings Retail Sportsbook Now Open at Hollywood Casino Baton Rouge
New Temporary Sportsbook Marks DraftKings’ Second Retail Sportsbook in Louisiana;
Permanent State-of-the-Art Retail Sportsbook Expected to Be Unveiled in 2023
BOSTON and BATON ROUGE, LA. – (March 24, 2022) – CQ Holding Company, Inc. and DraftKings Inc. (Nasdaq: DKNG) today announced the opening of a temporary DraftKings Sportsbook location at Hollywood Casino Baton Rouge. This is the second collaboration between DraftKings and CQ Holding Company, Inc., which operates DraftKings at Casino Queen in East St. Louis, Illinois.
The temporary DraftKings Sportsbook at Hollywood Casino Baton Rouge will offer Louisiana sports fans ages 21 and over an immersive, in-person sports betting experience, including 20 self-service kiosks and three over-the-counter sports betting ticket cages where customers can engage with team members to place bets in person. Hollywood Casino Baton Rouge, an exciting riverboat casino docked on the Mississippi River at 1717 River Rd. near Capitol Lakes, offers approximately 27,000 square feet of gaming space with 859 gaming machines and 12 table games.
“The temporary DraftKings Sportsbook at Hollywood Casino Baton Rouge will provide customers with new, exciting ways to enjoy this historic property, and we’re thrilled our expanded DraftKings partnership will offer guests their premier sports betting technology,” said Terry Downey, president and CEO of CQ Holding Company, Inc. “We believe this temporary DraftKings Sportsbook space will lay the foundation for one of the most engaging sports viewing environments, which will be further elevated upon the opening of the proposed permanent DraftKings Sportsbook next year.”
Construction on a permanent DraftKings Sportsbook located inside of the Hollywood Casino Baton Rouge is currently underway. Hollywood Casino recently broke ground on a 38,000-square-foot expansion project with plans to move the casino operations to land and increase its footprint to 100,000 square feet of space, including the permanent state-of-the-art DraftKings Sportsbook and new dining outposts.
“We’re excited to expand our DraftKings footprint in Louisiana, showcasing our commitment to the region with the opening of our second retail sportsbook space,” said Michael Kibort, senior director of retail sportsbooks at DraftKings. “Through our collaboration with CQ Holding Company, Inc. and Hollywood Casino, we look forward to revolutionizing the sports betting experience while providing sports fans with an outstanding entertainment facility in Baton Rouge.”
The new DraftKings Sportsbook at Hollywood Casino Baton Rouge is part of DraftKings’ continued effort to expand its presence in Louisiana and across the U.S.
DraftKings is committed to creating inclusive and responsible pathways for people to build, create, imagine, and innovate through the DraftKings S.E.R.V.E.S. program, with a focus on Service, Equity, Responsible Gaming, Vitality, Entrepreneurship, and Sports.
Responsible gaming is a key pillar of the DraftKings S.E.R.V.E.S. program and DraftKings’ collective mission is to protect consumers with groundbreaking technology, employee training, resources for customers, and the support of evidence-based research.
Fans can find the latest betting markets and more by downloading the DraftKings Sportsbook app available via iOS and Android here. To become a DraftKings Dynasty Rewards member, visit sportsbook.draftkings.com/dynasty. For more information about Hollywood Casino Baton Rouge, visit the website at www.hollywoodbr.com.