DraftKings to Host Nationwide Watch Events for World Cup; Debuts Soccer Campaigns Featuring Javier “Chicharito” Hernández and Alex Morgan

BOSTON – June 9, 2026 – As the World Cup kicks off across North America this summer, DraftKings Inc. (Nasdaq: DKNG) today announced more ways for fans to get in on the action with DraftKings through nationwide watch events, enhanced platform offerings, and exciting promotions alongside new commercial campaigns featuring global soccer stars Javier “Chicharito” Hernández and Alex Morgan

DraftKings will bring the excitement of the tournament to fans from coast to coast with watch events in Los Angeles, Dallas, Miami and Hoboken. Open to guests 21+, the events will feature live match viewing experiences, special appearances, giveaways and interactive activations designed to deepen engagement while connecting fans with DraftKings’ industry-leading platform.

Scheduled watch events include:

June 12 – Los Angeles, California, at Harriet's West Hollywood

  • Appearance by soccer star and DraftKings ambassador Javier “Chicharito” Hernández

June 19 – Dallas, Texas, at Christies Sports Bar & Grill 

June 24 –  Miami Beach, Florida at LIV at Fontainebleau 

June 25 –  Hoboken, New Jersey at The Shepherd & the Knucklehead

  • Chad Ochocinco — host of “The Late Run” soccer podcast sponsored by DraftKings — will serve as the event’s emcee 

June 26 – Hoboken, New Jersey at The Shepherd & the Knucklehead

June 27 – Miami Beach, Florida at LIV at Fontainebleau 

June 27 – Miami, Florida at Komodo

July 3 – Miami, Florida at Gekko

July 11 – Miami Beach, Florida at LIV at Fontainebleau 

“The World Cup is one of the biggest sporting moments in the world, and DraftKings is excited to deliver best-in-class fan experiences that bring customers closer to the action,” said DraftKings Chief Customer Officer Shawn Henley. “Whether fans are joining us at watch events across the country or engaging on our top-rated platform, we’re creating more ways for them to celebrate the tournament this summer.”

Throughout the tournament, fans engaging with DraftKings will have access to a wide range of expanded soccer offerings including player-props, player-specific event contracts, Same-Game Parlays and combos, micromarkets, live betting and live trading and more. These offerings will also be available in Spanish through DraftKings’ recently launched Spanish-Language feature. Additionally, DraftKings will continue rolling out its Super App, “DraftKings Sports & Casino,” bringing together its Sportsbook, Predictions, Casino and Lottery platforms into one unified experience, with access tailored to each jurisdiction.

DraftKings leads the industry in responsible engagement by promoting customer awareness and use of budget and control tools and resources like deposit limits, cool off periods, and self-exclusion to help customers have a fun source of entertainment with a brand they can trust.

More information about DraftKings is available at www.draftkings.com.

 

About DraftKings

DraftKings Inc. is a digital sports and gaming company created to be the Ultimate Host and fuel the competitive spirit of sports fans with platforms that range across daily fantasy, regulated gaming, prediction markets and digital media. Headquartered in Boston and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports betting operator. DraftKings’ mission is to make life more exciting by responsibly creating the world’s favorite real-money games, betting experiences and event contracts trading. DraftKings Sportsbook is live with mobile and/or retail sports betting operations pursuant to regulations in 30 states, Washington, D.C., Puerto Rico, and Ontario, Canada. The Company operates iGaming pursuant to regulations in five states and in Ontario, Canada under its DraftKings brand and pursuant to regulations in four states and in Ontario, Canada, under its Golden Nugget Online Gaming brand. DraftKings also owns Jackpocket, the leading digital lottery courier app in the United States. DraftKings’ daily fantasy sports platform is available in 44 states, Washington, D.C., and certain Canadian provinces. DraftKings' wholly-owned subsidiary GUS III Inc. (d/b/a DraftKings Predictions) also operates DraftKings Predictions, offering federally regulated event contracts under CFTC oversight. DraftKings is both an official sports betting and daily fantasy partner of the NHL, PGA TOUR and WNBA, as well as an official daily fantasy partner of NASCAR, an official sports betting partner of the NBA and an authorized gaming operator of MLB. In addition, DraftKings owns and operates DraftKings Network, a multi-platform content ecosystem. DraftKings is committed to delivering responsible engagement tools and resources, while focusing on integrity and customer education.

 

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