Presented by Xfinity and Smirnoff, this action-packed Eagles vs. Cowboys viewing party is set to celebrate the start of the 2025 football season

PHILADELPHIA, PA – August 29, 2025 — DraftKings Inc. (Nasdaq: DKNG) is ready to celebrate the start of the 2025 football season with The DraftKings Ultimate Kickoff presented by Xfinity and Smirnoff, Thursday, September 4, at Brooklyn Bowl in Philadelphia, PA. 

Hosted by Pro Football Hall of Famer, Terrell Owens, with special guests Fletcher Cox and Nick Foles, and a performance by Philadelphia native and legendary DJ Diplo, this high-energy, free event is the ultimate way to watch the season opener. Doors will open at 6 p.m., however, space will be limited. Fans can reserve free event tickets by visiting, www.DraftKingsUltimateKickoff.com.   

“The start of the NFL season is one of the most exciting moments in sports, and we’re thrilled to celebrate it with fans in one of football’s most passionate cities,” said Shawn Henley, Chief Customer Officer at DraftKings. “The DraftKings Ultimate Kickoff will bring together music, football, and the energy of Philadelphia for an unforgettable night to launch what is sure to be an incredible season.”

The DraftKings Ultimate Kickoff presented by Xfinity and Smirnoff, open to the public for fans 21 years or older, will feature immersive activations, high-energy entertainment, guest appearances from former legendary Eagles players, giveaways, multiple viewing areas to watch the game and more.

Event details include:

• The DraftKings Touchdown Toss: Guests can set up, take flight, and own their moment with the touchdown toss activation. Fans will soar through a foam pit to make highlight-reel grabs, then break out their best end-zone celebrations — captured in dynamic, share-ready videos. A few lucky fans will be crowned for Best Celebration, Best Touchdown, and Overall MVP.
• Eagles vs. Cowboys Live Game Viewing: The Eagles vs. Cowboys game will be featured on all of the big screens across the venue while DJ Irie keeps the atmosphere lively in between the action.
• Free Bowling presented by Xfinity: Strike up the fun as Xfinity powers the lanes with complimentary bowling that bring their signature speed and style to every frame.
• DK Pop-up Shop: The DK Shop is headed to Philadelphia with custom merchandise for sale. Fans can check out exclusive hats, T-shirts and more.
• Curated Cocktails by Smirnoff: Smirnoff will be featuring signature cocktails throughout the event, available for purchase for fans 21+.
• Live Diplo Post-game Performance: Global DJ superstar and Philadelphia native Diplo, will take the stage, following the game, for an energetic set that will keep the crowd on their feet.
• Special Guests: Throughout the event, fans can interact with former Philadelphia players Fletcher Cox, Nick Foles and host of the event Pro Football Hall of Famer, Terrell Owens.

The DraftKings Ultimate Kickoff is free and open to the public. Attendees must be 21+. There will be a limited number of tickets available; reserve now by visiting www.DraftKingsUltimateKickoff.com. Food and beverage will be available for purchase.

Produced by Medium Rare, the award-winning entertainment company behind fan-favorite events like Shaq’s Fun House, Kelce Jam, Guy Fieri’s Flavortown Tailgate, Dave Portnoy’s One Bite Pizza Festival, and more, is known for transforming live events into unforgettable headline-making experiences. Medium Rare Activations is a specialized division of Medium Rare - which partners directly with brands to own the moment, creating fully bespoke event experiences that break through the noise.

Download DraftKings Ultimate Kickoff Flyer HERE

About DraftKings

DraftKings Inc. is a digital sports entertainment and gaming company created to be the Ultimate Host and fuel the competitive spirit of sports fans with products that range across daily fantasy, regulated gaming, and digital media. Headquartered in Boston and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports betting operator. DraftKings’ mission is to make life more exciting by responsibly creating the world’s favorite real-money games and betting experiences. DraftKings Sportsbook is live with mobile and/or retail sports betting operations pursuant to regulations in 28 states, Washington, D.C., and in Ontario, Canada. The Company operates iGaming pursuant to regulations in five states and in Ontario, Canada under its DraftKings brand and pursuant to regulations in four states under its Golden Nugget Online Gaming brand. DraftKings also owns Jackpocket, the leading digital lottery courier app in the United States. DraftKings’ daily fantasy sports product is available in 44 states, the District of Columbia, and certain Canadian provinces. DraftKings is both an official sports betting and daily fantasy partner of the NFL, NHL, PGA TOUR, WNBA and UFC, as well as an official daily fantasy partner of NASCAR, an official sports betting partner of the NBA and an authorized gaming operator of MLB. In addition, DraftKings owns and operates DraftKings Network, a multi-platform content ecosystem. DraftKings is committed to being a responsible steward of this new era in real-money gaming by developing and promoting educational information and tools to help all players enjoy our games responsibly.