Free-to-Play “Pink ’Em” Pools Aim to Bring Total Donations to $800,000 Since the Campaign Began in 2019 

BOSTON – September 28, 2026 – DraftKings Inc. (Nasdaq: DKNG) announced the return of “Pink ‘Em”, its annual October campaign with The Larry Fitzgerald Foundation, through DraftKings SERVES. Now in its eighth year, the campaign invites customers to participate in free-to-play NFL pick ’em pools while helping support breast health education, early detection, and critical resources for individuals and families impacted by breast cancer. 

Since the campaign launched in 2019, DraftKings customers have helped raise more than $700,000 for The Larry Fitzgerald Foundation. This year, DraftKings aims to donate an additional $100,000 to advance the Foundation’s Breast Believe initiative, a year-round commitment to helping women, men, and families access breast health education, screening, diagnosis, treatment, and ongoing support. 

“Pink ’Em is an opportunity for our customers to turn their passion for football into meaningful support for people facing breast cancer,” said Sabrina Macias, Senior Vice President, Global Communications and CSR at DraftKings. “As we enter the campaign’s eighth year, we’re proud to continue working with The Larry Fitzgerald Foundation to help expand access to breast health resources and fund support services for individuals and families who need them.” 

Pink ‘Em free-to-play charity pools will run during Weeks 4 through 8 of the NFL season. Customers can pick winners for each Sunday matchup to compete for a share of $5,000 in weekly DK Dollar prizes. DraftKings will donate $1 per entry for the first 20,000 free entries each week to The Larry Fitzgerald Foundation.

“Over the years, the Pink ‘Em campaign has united fans around the game they love while helping provide critical resources and support for breast cancer survivors and impacted families,” said Larry Fitzgerald Jr., Founder of The Larry Fitzgerald Foundation. “This cause has been a key pillar of the foundation's mission since its founding, and partnering with DraftKings on this initiative helps carry that legacy forward.”

Entries for the opening NFL Pink ‘Em pool of 2026 are now being accepted at draftkings.com/pinkem. Pools will be available for NFL games on October 4, 11, 18, and 25, as well as November 1. Customers can learn more about DraftKings’ charitable initiatives and its DraftKings SERVES program by visiting draftkings.com/serves.

DraftKings strongly encourages customers to play responsibly and provides tools to help customers manage their play, including deposit limits, cool-off periods and self-exclusion. These resources are designed to help customers understand their activity on DraftKings and make informed choices about their entertainment.

For more information about DraftKings Sports & Casino, please visit here. Customers can review DraftKings’ Responsible Engagement tools here.

About DraftKings

DraftKings Inc. is a digital sports and gaming company created to be the Ultimate Host and fuel the competitive spirit of sports fans with platforms that range across daily fantasy, regulated gaming, prediction markets and digital media. Headquartered in Boston and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports betting operator. DraftKings’ mission is to make life more exciting by responsibly creating the world’s favorite real-money games, betting experiences and event contracts trading. DraftKings Sportsbook is live with mobile and/or retail sports betting operations pursuant to regulations in 30 states, Washington, D.C., Puerto Rico, and Alberta and Ontario, Canada. The Company operates iGaming pursuant to regulations in five states and in Alberta and Ontario, Canada under its DraftKings brand and pursuant to regulations in four states and in Alberta and Ontario, Canada, under its Golden Nugget Online Gaming brand. DraftKings also owns Jackpocket, the leading digital lottery courier app in the United States. DraftKings’ daily fantasy sports platform is available in 44 states, Washington, D.C., and certain Canadian provinces. DraftKings' wholly-owned subsidiary GUS III LLC (d/b/a DraftKings Predictions) also operates DraftKings Predictions, offering federally regulated event contracts under CFTC oversight. DraftKings is both an official sports betting and daily fantasy partner of the NHL, PGA TOUR and WNBA, as well as an official daily fantasy partner of NASCAR, an official sports betting partner of the NBA and an authorized gaming operator of MLB. In addition, DraftKings owns and operates DraftKings Network, a multi-platform content ecosystem. DraftKings is committed to delivering responsible engagement tools and resources, while focusing on integrity and customer education.

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