DraftKings Kicks Off “Reignmakers” Campaign with Celebrity Ambassadors for NFL Season Start
Fans Will Play Against Sports, Music and Pop Culture Influencers for Prizes and Charity
BOSTON (August 31, 2020) – Ahead of the NFL’s highly anticipated return, DraftKings, the Official Daily Fantasy Partner of the League, is launching its first ever “Reignmakers” campaign alongside influencers from the worlds of sports, music and pop culture to kick off the season. Each week will feature a different group of celebrities whom customers can compete against to earn a free shot to play for $10,000 the following week.
“Millions of Americans love playing fantasy football on DraftKings, and your favorite celebrities are no exception,” said Matt Kalish, co-founder and president of DraftKings North America. “We are excited to offer our customers the ability to pit their skills against some of the biggest names in sports and entertainment this season. Reignmakers will celebrate the return of NFL, but even more importantly drive awareness and raise money for good causes.”
By partnering with influencers who are fans themselves, the Reignmakers initiative allows these ambassadors to genuinely bring their enthusiasm and fandom forward in celebration of the NFL’s return. There will be special odds boosts attributed to specific Reignmakers based on their favorite or hometown teams. Reignmakers will debut for the first time ever this NFL season with each celebrity guest kept secret until an unveiling at the start of each week. In addition to creating and sharing content via social media, Reignmakers will draft and enter their own lineup for that week’s game slate to be used for a Reignmaker Leaderboard charity contest.
To find out who will be the inaugural Reignmakers for NFL Week 1, follow @DraftKings on Twitter and enter the opening Fantasy Football Millionaire to get started. DraftKings daily fantasy and sports betting products are available for download on both iOS and Android.
DraftKings Inc. (Nasdaq: DKNG) is a digital sports entertainment and gaming company created to fuel the competitive spirits of sports fans with products that range across daily fantasy, regulated gaming and digital media. Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports betting operator. DraftKings is a multi-channel provider of sports betting and gaming technologies, powering sports and gaming entertainment for 50+ operators across more than 15 regulated U.S. and global markets, including Arkansas and Oregon in the U.S. DraftKings’ Sportsbook offers mobile and retail betting for major U.S. and international sports and operates in the United States pursuant to regulations in Colorado, Illinois, Indiana, Iowa, Mississippi, New Hampshire, New Jersey, New York, Pennsylvania and West Virginia. DraftKings’ daily fantasy sports product is available in 8 countries internationally with 15 distinct sports categories. DraftKings is the official daily fantasy partner of the NFL, MLB and the PGA TOUR as well as an authorized gaming operator of the NBA and MLB and an official betting operator of the PGA TOUR.