Today it was announced that DraftKings partnered with Madison Square Garden Co. in a multiyear marketing agreement. With this deal, DraftKings is now the exclusive Official Daily Fantasy Sports Partner of the Madison Square Garden sports teams – including the New York Knicks, the New York Rangers, the New York Liberty, and the Westchester Knicks – and Madison Square Garden itself.
This partnership gives DraftKings designated areas within MSG for signage. Further, DraftKings also becomes the Marquee partner of the New York Liberty, with the DraftKings logo appearing on the warm-ups and uniforms the team (see images below).
DraftKings CEO Jason Robins commented on the deal saying, “Madison Square Garden is the most famous sports venue in the world. Everything happens there. To have access to that in exclusive fashion is a meaningful differentiator from our competition.”
The hope is that this deal will lead to awesome on-court, on-ice, and other ‘money-can’t-buy’ experiences for players on DraftKings.
Also, located within MSG will be the “DraftKings Fantasy Lounge.” This fantasy lounge will provide an interactive area on the MSG concourse for millions of people to play daily fantasy sports on DraftKings while attending an event at a Madison Square Garden. This will provide a more intense integration between daily fantasy sports on DraftKings and the actual sporting event itself, which, as Robins states, is the goal.
The ability for attendees to play and interact on DraftKings within the MSG concourse will provide a dynamic experience during live games and events. The deal ultimately brings an exclusive DraftKings experience within the worlds most famous sporting venue.
Here are a few photos of what the New York Liberty uniforms will look like: