Selective memory. The short definition is when one only remembers parts of an event. Seldom is the term used as a positive; in most cases when you hear it, it is because someone is remembering only part of an event – and usually the part that “favors” them. For instance, someone will remember helping their friend out of a tough situation, but neglect to remember the fact that their friend was put in that situation because of something they did. While selective member is generally a bad thing, it is very useful in the world of fantasy sports.

To be a good fantasy owner, you need to be able to forget. You need to be able to forget that the week you bought a certain player, he bombed. Each week is a new game in daily fantasy, if you vow never to use a player who burns you ever again, you will soon end up running out of options. Instead, you need to look at the game and try to determine why the player who failed to deliver did so. Did he just have a bad game? Was the opposing defense much better than you thought? Did his team suffer some in-game injuries – or even have some guys get hurt during practice the week of the game? You need to figure out why the player had a bad game – the part to remember – but you need to forget that the player had a bad game – the selective memory part.

Sure, you should take a little extra care next time you want to add that player to your team, but you just cannot rule them out because they had a bad game for you in a prior contest. I know this seems obvious, and it should be, but many times, I have heard good fantasy players say they would “never” add a certain player, or even players from a certain team to their fantasy teams again. Inevitably, this happens right after they get burned by said player or team. The impulse to do so is certainly understandable. Losing is never fun; knowing you lost because of one player – or teams — makes losing even tougher. Still, you are playing daily fantasy to win each week, so you need to learn to forget about what happened last week.

When you get down to it, a bad game from a player one week makes him a better option the next week in daily fantasy. After the bad game, a player’s salary will decline. You are trying to build the best possible team each week, which will mean, at times, your best option one week will be the player who ruined your chances the week before. Toward the end of the season, it might even mean going with a guy who has cost you more than one week. Daily fantasy is all about value and winning now.

If you want to win money in a GPP league, you have to find guys who will return value – generally you can forget about making money if your team as a whole does not return quadruple value. For a concrete example of forgetting, take a look at Cam Newton in week 14. There is no doubt that Newton has burned multiple owners multiple times this season. He was supposed to be a near elite fantasy quarterback. But, he came into week 14 having topped 20 fantasy-points only twice all season. Yet, some owners were smart enough to take a chance on him because of his low price tag — $6,700. For that $6700 Newton rewarded them with 35.54 fantasy-points, which works out to better than 5.3 times value.

Perhaps instead of having a selective memory, we, as daily fantasy owners, need to forgive and forget. Our goal is to win money. We decrease our chances of winning if we limit our roster options each week. I am not saying that we neglect to evaluate bad picks each week, but part of that evaluation process should not include avoiding a player in the future – barring a major injury. There comes a point at which a player who has burned us before – take Newton as a good example – is priced such that he simply cannot be ignored. In a yearly league you can get away with avoiding a player on your teams; in daily fantasy, you have to consider all of your options each week.